The South Korean MBC TV historical drama The Moon Embracing the Sun recently exported to 7 Asian countries including Japan, Thailand and Singapore, becoming the TV series that fetches the highest price for all South Korean drama exports to this day.
An official of MBC told a South Korean media on February 22nd, 2012 that The Moon that Embraces the Sun has confirmed to export to Japan, Thailand, Singapore, Hong Kong, Taiwan, Malaysia, and Indonesia. Although the specific value amount cannot be revealed because of restriction of contract, but it is certain that The Moon Embracing the Sun has set the new high in the history of South Korea’s per episode export price.
In the past, among the Korean dramas exported, the popular hit dramas of three major TV stations such as Dae Jae Geum (Jewel in the Palace) were exported with the price of around 100 million South Korean won per episode (about USD $88,600). And among the dramas of cable TV, tvN’s Flower Boy Ramen Shop recently sold with the price of 120 million South Korean won per episode (about USD $106,500) to export to Japan. By inference, the export price of The Moon that Embraces the Sun should be in the range of 150 million South Korean won (about USD $133,000) to 2 billion South Korean won (about USD $177,000) per episode.
It is learned that the export contracts that have been signed for The Moon Embracing the Sun valued more than 20 billion South Korean won (about 18 million US dollars), and currently there are still tens of countries such as Vietnam who has expressed interest to import the drama. Thus, the total of export revenues of The Moon Embracing the Sun is expected to rise further in future.