Love Rain’s Low Ratings – Contemporary Love that Could Attract Viewers Is Key

KBS 2TV Monday and Tuesday drama series Love Rain starring Han Jang Geun Suk and Yoona has had its story background switched to year 2012, but according to statistics from AGB Nielson on April 10th, 2012, the episode 5 of Love Rain broadcast on April 9th, 2012 achieved the rating of 5.4%, only increased by 0.1% from previous episode, the result is still unsatisfactory.

The drama has been telling the pure love story of Kim Yoon Hee (Yoona) and Seo In Hwa (Jang Geun Suk) in the 1970s in the first 4 episodes. Beginning the episode 5, the scenes are switched to present year of 2012, depicting the encounter of Seo Joon (Jang Geun Suk) and Jung Ha Na (Yoona). Jang Geun Suk transforms from innocent youth of 1970s to levity photography while Yoona is no longer Kim Yoon Hee who only dare to love but not telling it, but transforms into Jung Ha Na who would say whatever she wishes.

Previously, the production team revealed that from episode 5, apart from major change on the roles of Jang Geun Suk and Yoona, the atmosphere of the whole drama is also making the adjustment. It’s no longer the atmosphere of ‘melancholy.’ Although the hugging scene by Jang Geun Suk and Yoona is adding highlight for the TV series, but the act 2 of Love Rain is still not recognized by the audience.

The style of Love Rain is absolutely in line with the style of director Yoon Suk Ho, and even superior to his other dramas. Jang Geun Suk and Yoona are artistically beautiful as if walking out of the picture, but their love is not resonating with the audience. Comparing with the previous 4 episodes, the progress of story in episode 5 has markedly changed. But the drama lost the distinctive style of director Yoon Suk Ho, submerged into the general TV series, somewhat disappointing the audience.

The setting of characters for bad temper photographer Seo Joon and cheerful female studnet Jung Ha Na has also plunged into stereotype. Comparing to Seo In Ha and Kim Yoon Hee of 1970s who are shy to confess, the Jung Ha Na and Seo Joon of current era dare to love and hate. However, whether it is the personality setting of the two persons or the depiction of their initial encounter, are nothing new. The partnering of reckless male and cheerful woman can be seen too many films, even if the location of their encounter happened in overseas, but it still cannot aroused the interest of the audience. 

In addition, the ‘coincidence’ of going into the empty hotel room in order to find the phone, and having to go to hot spring together due to the car ran out of gas, can also be seen in other TV series. Although the overall atmosphere of the Love Rain has changed, but if such a dull plot continues, no matter how passionate the love of Jang Geun Suk and Yoona is, it is difficult to attract the attention of the audience.

via TVDaily


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15 responses to “Love Rain’s Low Ratings – Contemporary Love that Could Attract Viewers Is Key”

  1. Nhatylandpolutre22 Avatar
    Nhatylandpolutre22

    for my is the best drama…was more fun and cool…I love “love rain 2012″…Hana is so cute, adorable and fun…and..seojun is cool and playboy….but…I love this couple and your crazys ….great!… I would give 89% rating.
    was cool!!!….very cool!.

  2. Kdrama-lover Avatar
    Kdrama-lover

    My GOD! What’s wrong with the media!!!!! Did you look at rooftop prince ??? It also has many similarities from other dramas , also king 2 hearts! Even secret garden and city hunter .. all of them has stereotypical moments and characters! Love rain is a great drama! It has great story and very very talented actors … the transformation from 70 to 2012 was so vivid and well done. The actors are so talented you can’t even say they were the same actors in the 70’s era. Great directing and beautiful scenes. True art in every way. What else can a drama have????
    Just because the ratings are bad doesn’t mean it’s a bad drama. I have watched tons of dramas that were waaaaay worse than “love rain” yet they still got higher ratings.

    The audience didn’t give this drama a chance from the start , it’s like “first episode is a little slow .. end of story” just because this drama was unlucky doesn’t mean it’s bad. My mother is watching it with me and she’s so amazed by how well this drama showed the difference between the two eras and how people used to think of love. 

    Excellent acting , excellent directing and touching story! What else media wants?? At least be fair to the drama! Don’t just judge it from the ratings! Sheesh! All Korean dramas are cliches! If I used your way of “mean guy and cheerful girl means bad drama” or “a car getting out of gas means bad drama” or ” meeting at hot spring means bad drama” I would have find 99.9999999% of Korean dramas bad then.

    Seriously , if the Korean media persists in being that shallow in judging dramas based on how money they get because of ratings it will reflect bad on the Korean wave. That’s why alot of dramas that didn’t get high ratings were waaay popular overseas. What’s funny is that those ratings are not even 100% true. 

    1. k8 Avatar
      k8

      I definitely agree..Love rain shouldn’t be judged by ratings alone.  The story of this drama has a heart and different from any other dramas. Love rain will show you what true love is! :) 

    2. Ayu Sajah Avatar
      Ayu Sajah

      I couldn’t agree more.. you just write exactly what i want to say.. I mean.. seriously… if people judge the movie only by rating.. which is very subjective. well.. the fact that this drama are acceptable outside Korea but not in Korea.. it doesn’t make sense for me at all.. i mean.. whether they’re  blind, or have no feeling.. saying this drama is bad?

  3. claudia Avatar
    claudia

      I agree the drama is not badly but I find that something is missing and I’ve the impression that nothing extraordinary is goint to happen, is simple and cute but nothing special.

  4. rose Avatar
    rose

    llike this drama so much,nice good acting love yoona and Kim geun seo.

  5. rose Avatar
    rose

    like this drama so much,I watch this from the beginning l like this drama so much,nice couple good acting love yoona and jang geun suk.

  6. Oppa Avatar
    Oppa

    Fashion king is better. that’s a fact.

    1. Katy Avatar
      Katy

       actually it’s not …. I was shocked to even see two scenes that are exactly the same with yuri holding her phone in a hall way and speaking in English. That’s poor directing if you ask me. And yuri’s acting is so so , so is her male lead. The story is also so so.
      Anyway , I’m not here to start a war. It’s my opinion. Love rain just got unlucky. Other than that it’s better in everything from Fashion king by much.

      1. soul Avatar
        soul

         omg! You’re right about the two scenes. It was like deja’vo! She was even walking the exact same walk and the camera was shooting from the exact main angel LOL! I still like fashion king , but I agree love rain trumps it by everything.
        Love rain got everything a first class drama should have. The actors are really really talented , specially the main lead it’s my first drama for him and from the first scene he was in “the artist In-ha” I knew he’s a great actor. Yoona started a bit bland but in the three episode she started showing better acting and now in episode 5 and 6 she nailed it too. The directing is amazing and the story is so touching! The era’s and how the parents will meet in the next episode I can’t wait! What will happen between parents and children!? It’s going to be really interesting! 

  7. caca Avatar
    caca

    It’s unfair if the Korean media judge the drama by the rating. Seriously, the drama that gets the higherst rating in 2012 is not even that good. I believe LR should air earlier than FK. I’m pretty sure the rating won’t be that bad.

  8. k8 Avatar
    k8

    Love Rain is a sensible drama which can captivate audiences’ heart.  compared to fashion king which has a shallow story plot. Love rain is a drama that shows what true love is.  Actors were great too. Jang Geun Suk portrayed well his role as a playboy and by watching him in this drama you can easily fall for him :)  Don’t judge by it’s ratings or other netizens negative reaction, watch it first and see for yourself that this drama is a masterpiece and is worth watching!

  9. caerleon Avatar
    caerleon

    people may have their own opinion, but for me, i love this drama

  10. Nzahra42 Avatar
    Nzahra42

    i still support Love Rain…

    fighting” :)

    they are is talented actor, when i read the sinopsis ifeel my heart is very happy, ;)

  11. Zafira_tokusheva Avatar
    Zafira_tokusheva

    So far this one of the best Korean dramas, interesting story line, good acting,both of a young and older generation which cannot be com paired to Fashion king plot that goes on and on with somewhat stupid and unrealistic relationships among the four main characters. Again, it is a drama, not a movie, so the audience should be prepared to some heart wrenching moments but isn’t it why we all love it? Anyway, it’s one of my favorite shows, hands down, no matter what critics say, period.

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