The SBS fashion drama Fashion King starring Yoo Ah In, Shin Se Kyung, Kwon Yuri and others has recently established a public awareness and publicity center.

The publicity center is set up at Gimpo Airport Lotte Mart. A lot of scenes of the drama will be shot at the place, and the center has been opened on April 6th, 2012. Inside the center, a number of areas are set up, including star area, story area, activity area, photo area and exhibition area, allowing everyone the opportunity to directly experience the plot of Fashion King interactively. There is also exhibition of hand prints of Yoo Ah In, Shin Se Kyung, Yuri and Lee Je Hoon, and their costumes, props and some stills.

There is also a small runway on the photo area, allowing everybody to experience the feeling of becoming a model. Other activities are planned to hold in succession, such as “donating old clothes” campaign to help charities and fashion competition named ‘searching for fashion king of Lotte Mall.”

Marketing Communications Manager of Lotte Ltd. Co., Lim Hyung Wook said, “The concept of the fashion competition is integrating the ideas that the younger generation is passionate on both the drama and fashion. When the two things are put together, they will have a good complementary effect.”

The public awareness center of Fashion King will be opened from now to June 6th, 2012, from 10:30am to 8pm. If you visit South Korea during this period, do not miss this sightseeing spot.